Kawaii is the Japanese word for cute. Fans are drawn to Yami Kawaii but honestly I don't get it!

To better understand the appeal, my friend Connie visits an artist and illustrator.

He picks a shirt with the words 'I love💕 you...I kill🔫 you' he thinks the antisocial words is what makes Yami Kawaii popular.

 In Japan, there is a demand for things people are trying to avoid abroad.
To understand why people want to project this look, Connie decided to try one of the clothes👗.

She felt very uncomfortable. There's a disconnect between the type of style Yami Kawaii projects and the style she wanna see...

Japan has one of the highest suicide rates. Even talking about depression is a taboo.
Yami kawaii is a new fashion trend but could it be a coping mechanism for those suffering form depression?

Hanuyo. A former teenage model

Hanuyo, a former teenage model might have some insight.She was a finalist in the national competition until she was disqualified for discussing her suicidal past in public.  "I still feel like I want to end my life😥"  
She has attempted suicide multiple times but she is now coping with post suicidal trauma.

She wants people who are thinking of committing suicide to see the consequences of a failed attempt and reconsider.

Talking about your painful experiences makes you feel better.
I really didn't expect to learn something about love💕. In United States🇺🇸 asking💬 for love is pretty hard because most of the people are antisocial but in Japan when you are struggling with self love, asking for love is something normal... it is Kawaii.